• October 18, 2017
• by fsadvertising

Every business aims to get more sales and earn profits. Although, traditional ways of approaching potential clients do help you get more conversions, a certain part of sales is generated through websites as well. A well designed site that ranks well on Search Engine Results Pages (SERPs) will generate more website traffic as more visitors means more sales leads. Getting attention in the internet world can be difficult as there are several websites out there promising they are an expert in a particular field. So, how would you differentiate from the rest?

Optimize on-page SEO:

When it comes to growing website traffic, on-page SEO optimization plays a key role as it helps to get better rankings, while it is also useful for internet marketing campaigns. Targeted keywords along with titles tags, meta descriptions, URLs & other technical factors, gives your website maximum exposure on search engines, therefore garnering interest from targeted audiences in visiting your site.

Switch to social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.

Backlinks:

Backlinks are basically your site’s link that are mentioned on another site which directly connects to your webpage. According to studies, backlinks account for 80% of the weight in ranking algorithms that are given for a website. To get backlinks, one can comment on forums, blogs or for that matter mention links on Quora. However, Quora has stringent rules if your brand is looking for genuine backlinks.

SEO is equally important 

Think SEO is not important? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

Blogging & guest blogging:

One of the most crucial factors in growing your website traffic is blogging and guest blogging. Website blogging is a way of uploading fresh content and updating your site in every 3 days. Prior to publishing a new blog, make sure you have researched well on the blog topic that can serve as link bait and encourages repeat visitors. Guest blogging is yet another way of allowing visitors to visit your website. One of the key takeaways here is to ensure that the content is of high quality and meets guest blogging site submission guidelines. This is because when the quality is high, visitors are more likely to share and links to their guest article, thus bringing new prospects to your site.

Be socially active:

Being active on social channels is equally important. Make sure to set your Google+, Facebook, LinkedIn and Twitter accounts and list these icons on the website. Share social media posts related to your products/services, promotional offers, informative posts, among others. This will garner interest from the target audience, which will in turn help you get more website visits. Thus, growing your capturing leads to opportunities.

Getting website traffic is essential, but it will not serve any purpose if the traffic is irrelevant. Hence, Google Analytics is the way to determine what kind of target prospects are visiting your website. In fact, you can also use the tool to inform your content strategies, which pages are popular among customers and inspect how the traffic is escalating.

With careful planning and strategy, on-page SEO, updating the website and being socially active, you can grow your website visitors quite effortlessly. Would you like to get more traffic to your website or design a new site? Request a quote now! For website and design related queries or projects get in touch with us. Futurescape Advertising is the leading advertising and digital marketing agency based in Navi Mumbai, Vashi.

Would you like to share with us some more insights on increasing website traffic? Mention in the comments section below, we would love to know about it!

Every business aims to get more sales and earn profits. Although, traditional ways of approaching potential clients do help you get more conversions, a certain part of sales is generated through websites as well. A well designed site that ranks well on Search Engine Results Pages (SERPs) will generate more website traffic as more visitors means more sales leads. Getting attention in the internet world can be difficult as there are several websites out there promising they are an expert in a particular field. So, how would you differentiate from the rest?