• August 08, 2018
• by fsadvertising

You all must have heard an old saying “A picture is worth a thousand words.” Nowadays, a company no longer builds its reputation solely on products or services, visuals tend to overpower the verbal dialogue.

The new-age marketing is more about visuals. According to psychologist Albert Mehrabian, 93% of all communication is non-verbal. Before embarking on the creation of a visual identity, you must explicitly and precisely identify the strategic goals of your business: Why is it so important? Which media should I utilize? Why is having a visual identity so important?

Brand identity involves all of the moving pieces that together represent how your brand is perceived, and your visual identity includes the visual components of that. Color and designs are important aspects of your visual identity but your brand's identity is a lot more than that. If your brand has a consistent visual identity it will engage your consumer or target audience more.

The visual identity of your brand is like its mirror while presenting your brand in front of people. you need to invest time and research to make sure that your brand is accurately and optimistically presented.

Know your audience: 

When you're figuring out your visual identity then you need to keep your target audience perception in mind and understand what attracts them. This is the most important step, so if you don't understand the needs, nothing about your visual brand, or marketing and operational efforts in general, will matter. Keep in mind, the visual aspects of your brands aren't you. They are of your consumers, so be sure to keep this in mind.

 * A visual identity fetches you following benefits:

 * It drives business opportunity

 * It enables you to stay ahead of competitors

 * It gives you a brand identity

Consider how we react to body language or why silent movies are so compelling despite the lack of verbal dialogue. What we see has a profound effect on what we do, how we feel, and who we are. Similarly, how you use graphics greatly affects how you and your marketing campaigns are perceived. Visual content is known to drive instant engagement.

Add a unique touch in your visual identity: 

 * Be unique: TO stand out in the market you can keep your visual identity components based on your brand's USPs, a visual presence that conveys the message that your brand can only deliver such powerful results.

 * Be memorable – Your visual identity should have such an impact on the audience that the people can remember it anytime or recall it easily. The best example for it can be a Facebook logo, Nike logo, Gmail logo, etc.

Each element of your visual brand should be cohesive and tie together effortlessly.

 * How to build a strong yet simple visual identity?

 * Why does your business need the power of visuals?

A brand that establishes a good visual identity is sure to witness increased loyalty and builds trust in the brand, hence visual branding should be a significant part of your social media marketing strategy.

A customer gets a better understanding about your business when it is promoted with visually creative images. Before, you decide to make your brand visually appealing, make sure you study your target market.

When it comes to your brand, your visual elements should have a similar feel. Keep discovering what kind of visuals your customers will respond to and you will get to know what type of images strike well with your customer.

Be it photos, or other design elements, graphics provoke strong emotional reactions from customers. Visuals let your visitors know why your brand is suitable for them.

Magic of  your logo

Get a logo designed that defines your brand or is the symbol of your brand, Logo goes with almost everything related to your brand.

Create a consistent color palette 

Compose a regular color palette for your brand, the colors will be more of like a synonym of your brand. There are many famous brands from which you take inspiration to create a visual identity, like coca-cola, Amul, Nike, etc.

A brand that establishes a good visual identity is sure to witness increased loyalty and builds trust in the brand, hence visual branding should be a significant part of your social media marketing strategy.

A customer gets a better understanding of your business when it is promoted with visually creative images. Before, you decide to make your brand visually appealing, make sure you study your target market.

When it comes to your brand, your visual elements should have a similar feel. Keep discovering what kind of visuals your customers will respond to and you will get to know what type of images strike well with your customer.

Is your brand looking for creative companies in Navi Mumbai for designing requirement? We, at Futurescape Advertising, will help you as we are counted as one of the best creative advertising agencies based in Vashi, Navi Mumbai.