What Different Generations Watch on YouTube?

November 25, 2021
by fsadvertising

We all know what YouTube is. It is the second most visited site in the whole world. I myself am guilty of binge-watching different content on YouTube for hours. I have learnt, entertained myself and increased my knowledge from YouTube many times.

With a global user base of more than 2 billion people, YouTube is the most used and trusted site. YouTube is based on videos. Youtubers or influencers or vloggers vlog about various things in video format. To establish a YouTube channel, proper video marketing needs to be done so that it reaches the target audience. For successful video marketing, the crucial part is to know the market and target audience.

As of now let's start with the YouTube User Demographics :

1. 25% of total worldwide mobile traffic comes from YouTube.

2. 2 + billion YouTube users are present in more than 100 countries and they use different languages.

3. 70% of viewers buy from any brand after watching video content on YouTube.

4. YouTube users spend 1 billion hours watching content daily.

5. YouTube is the top video streaming app.

6. YouTube users search for songs the most on YouTube.

7. The most popular videos on YouTube are vlogs with commentary, product reviews, DIYs and tutorial videos.

8. Over 100 billion hours of gaming content were watched by global users.

Based on all the above facts, now we can evaluate the generations involved in watching YouTube.

YouTube Age Statistics to Evaluate Video Marketing Strategy:

1. It was estimated in 2020 that 77% of 15 to 25-year-olds and 70% of 45 to 64-year-olds use YouTube.

2. 21% of YouTube's Global audience is between 25 and 34 years and 17% is between 35 and 44 years.

3. Children aged 10 or younger watch YouTube videos daily.

What Generations are on YouTube?

The generations that are on YouTube are -

1. Generation Z (89%)

2. Millennials (86%)

3. Generation X (68%)

4. Baby Boomers (52%)

Among these, which Generation uses YouTube the most?

Among these, Generation Z and Baby Boomers use YouTube the most. Gen Z watches mostly gaming videos whereas Baby Boomers have the most spending power, so they use YouTube to learn how to use products and watch tutorials.

Which country uses YouTube the most?

India has the most YouTube users around 225 million.

Let's Discuss What Different Generations Watch on YouTube and About Their Content to Evaluate the Video Marketing Strategy:-

A. GEN Z & YOUTUBE :

25% of teens use YouTube. Gen Zers say YouTube actually helps them become more knowledgeable, it helps them improve or gain skills, it entertains them, it lets them relax from educational stress and peer pressure. I can cite one example of my own son. He was not good at English and I used to get many complaints from his school. Then I introduced him to YouTube videos and now he speaks and writes better than me. He is a Gen Zer and from him, it is quite evident how much this generation relies on YouTube, be it watching gaming videos, quick tutorials or listening to music.

B. MILLENNIALS & YOUTUBE :

More than 70% of millennial users watch YouTube videos. The content is a mixed batch of DIYs, tutorials, product reviews, songs, lifestyle-changing videos, ASMR videos, spiritual ones, historical stories, conspiracy theories, comedy and fun entertaining ones. Millennials learn and utilise much of what they learn, in their life and they bought many products after watching review vlogs. They take into consideration the travel vlogs too for their future travels.

C. GEN X & YOUTUBE :

More than 75% of Gen Xers prefer YouTube videos over TV. They prefer watching video content on YouTube via computers and smartphones. They enjoy watching DIY videos for crafting purposes and also to decorate their homes. They watch tutorials, recipe vlogs and historical videos too. They prefer watching the news on YouTube to stay updated.

D. BABY BOOMERS & YOUTUBE :

Baby Boomers get the most spending power among all the other generations. Most of them watch for entertainment, music and news. They prefer YouTube tutorial videos rather than reading instruction manuals for any product. They sought out tutorials for repairing any household products. 67% of Baby Boomers are of 57 - 75 age, who watch YouTube. They prefer saving time to catch up on news on the site directly.

How to Target the Right Generations on YouTube for Video Marketing?

To reach the mass with your content, a proper video marketing strategy is important. For that, you need to know which generation to target. Gen Zers are more hooked with gaming content along with informational ones. Millennials are more into product reviews, entertainment travel vlogs, tutorials and DIYs. Gen X are similar to millennials in many ways. Baby Boomers spend a lot of time so they focus on news, entertainment, product services and similar content. So set your target audience and create video content based on that, to establish a good YouTube channel.

As of now let's start with the YouTube User Demographics :